Popularity rate of air purifiers in various countries by 2025

According to relevant market reports, it can be concluded that:

### 1. **South Korea**

-Penetration rate: South Korea has the highest penetration rate of air purifiers in the world, with a penetration rate of 70% as of 2023, and is expected to maintain this leading level by 2025. The high penetration rate is attributed to the long-term haze problem and the high awareness of consumer health.

### 2. **Europe**

-Penetration rate: The overall penetration rate in Europe is about 40%, with developed countries such as Germany and the United Kingdom having higher penetration rates. The market growth in 2025 mainly relies on the demand for stock replacement and the upgrading of high value-added products, and the penetration rate may slightly increase to around 42%.

### 3. **Japan**

-* * Penetration rate * *: The penetration rate in Japan is about 34% -35%, mainly due to allergies such as hay fever and strict air quality supervision. It is expected that the penetration rate will remain stable at around 35% by 2025, and the demand for intelligent and multifunctional products will continue to grow.

### 4. **United States**

-Penetration rate: The United States has a penetration rate of 27% -28%, making it one of the world's largest consumers of air purifiers. The market growth rate is expected to slow down in 2025, and the penetration rate may slightly increase to 30%, mainly relying on high-end product upgrades and the integration of smart homes.

### 5. **China**

-* * Penetration rate * *: As of 2023, the penetration rate of air purifiers in China is only 2%, but the market is growing rapidly. It is expected that by 2025, due to policy promotion (such as energy efficiency labeling system) and increased consumer health awareness, the penetration rate in first tier cities (such as Beijing and Shanghai) may exceed 40%, and the national penetration rate is expected to reach 5% -8%. In addition, the proportion of smart air purifiers is expected to increase to 40%.

### 6. **Other regions**

-India and Southeast Asia: The penetration rate is below 2%, but it may become one of the fastest-growing markets by 2025, benefiting from accelerated urbanization and deteriorating air quality.

-The Middle East and Africa have the lowest penetration rate, but the demand for industrial and commercial air purifiers is gradually emerging.